Wednesday, Feb 8, 2023

In the bag: How RIND Attracted New Customers [Case Study]

Questions naturally arise for any brand expanding into new markets and stores... What's the best way to drive first purchase with a new set of..

Questions naturally arise for any brand expanding into new markets and stores...

  • What's the best way to drive first purchase with a new set of shoppers?
  • What will customers in this new market think of my product?
  • How do I generate word of mouth to encourage future sales?
  • How do I even know my product is on store shelves?

They're questions Ben Cohn, co-founder of RIND Snacks, remembers well. "As our products became available at a new range of retailers across the country, we were looking for a way to sell at-retail to new people and check up on in-store availability,” Cohn recalled.


The challenge was real.

Cohn needed a simple, cost-effective, "local" method for driving trial, understanding shopper sentiment, verifying on-shelf availability, and generating positive word of mouth.

Enter Digital Demo.

Cohn simply logged on to the Field Agent retail-solutions platform, selected the Digital Demo product, and within minutes launched a campaign targeting specific, new markets.

In a matter of days, customers were visiting stores across the country to purchase RIND products and check on-shelf availability. Sales and OSA—completely on-demand. 

And the Digital Demo didn't stop there. RIND also received...

  • High-quality, customer-generated, online content
  • Positive word-of-mouth
  • Repurchase tracking

One solution; multiple benefits. Fast, easy, local, affordable.

That's Digital Demo. 

Download the case study, "In the Bag: How RIND Racked Up New Customers," to learn more about Digital Demo and to see actual results from RIND's successful campaign. 


In the bag: How RIND Attracted New Customers [Case Study]

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By: Field Agent
Title: In the Bag: How RIND Racked Up New Customers [Case Study]
Sourced From: blog.fieldagent.net/case-study-rind-snacks
Published Date: Thu, 22 Jul 2021 14:11:25 GMT

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