Becoming “consumer-centric” takes time, effort, and the right combination of resources. And, it’s well worth the effort! Why? Focusing business decisions around the needs and wants of your consumers allows you to fully represent the voice of the consumer, making products that they need in their lives. In addition, leveraging customer insights generates significant sales growth for your business.
What processes and resources do you need to become more consumer-centric?
Register today, you will learn:
- Tips and strategies on how to become consumer-centric
- How to get stakeholders across your company on board
- How to choose the right technology for your team
- How to access insights quickly and effectively
- A brief demo of how Stravito supports more consumer-centric work
The post Consumer Centricity: A Fireside Chat with Pepsi Lipton first appeared on GreenBook.
By: Kristine Mensching
Title: Consumer Centricity: A Fireside Chat with Pepsi Lipton
Sourced From: www.greenbook.org/mr/marketing-research/consumer-centricity-a-fireside-chat-with-pepsi-lipton/?utm_source=rss&utm_medium=rss&utm_campaign=consumer-centricity-a-fireside-chat-with-pepsi-lipton
Published Date: Tue, 05 Oct 2021 17:20:57 +0000
Did you miss our previous article...