The most notable differentiation between successful business builders and the average one is their leadership role. In the last decade, only 20 percent of incumbent companies were able to create new, viable large-scale businesses. By contrast, successful business builders focus on the fundamentals of leadership. A leader is someone who guides employees toward the same outcomes as the company's goals. In addition, a good leader is someone who understands the unique challenges and opportunities in their markets.
In addition to leadership, business building involves a two-way exchange of ideas. The CEO of a parent company must counteract arguments made by skeptics and convince investors of the value of the new venture. The CEO and head of the new enterprise must work together to overcome barriers that prevent growth. The key to success is establishing a culture of collaboration. In a culture of conflict, the leader can be too dominant or too inflexible.
The success of a new company relies on its ability to meet customer needs and respond to market volatility. Entrepreneurs who take this approach tend to achieve greater growth and success than their peers. For instance, a healthy, thriving large company pays taxes, hires hundreds of thousands of people, and contributes to their communities. As such, building a new business or expanding an existing one has many benefits that go beyond the owners of the company.