Market Research Is the GDPR reducing the amount of consumer data? By David Guzman October 22 1 mins read 3 Views Having now been back in the world of sampling data for a couple of years (following a 15-year gap), it seems appropriate to consider what have been..
Market Research Three Ways Brands Still Have an Impact on Holiday Sales: Advice From CPG Experts October 22, 2021 1 mins read 4 Views The biggest selling season of the year is only weeks away, so it may already feel too late to influence your brand's holiday sales in any meaningful.. Read More
Market Research Big data sets have a hidden problem October 21, 2021 5 mins read 3 Views There’s been a lot of energy and excitement in media circles of late about the future of measurement and the promise of big data. At Nielsen, we’ve.. Read More
Market Research Homecoming season: brands are celebrating HBCUs, and content creators want in too October 20, 2021 2 mins read 4 Views With so much discussion in the media industry about equity for the Black community, it’s no wonder that historically Black colleges and universities.. Read More
Entrpreneurship Meet the woman behind the extension brand serving the underserved texture hair category October 15 3 mins read 13 Views
